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Public Relations, PR, Publicity - How to get free publicity for your company, cause or website |
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Protecting Your Brand Name Online
Fri, 12 Jun 2009 15:37:00 +0300
Where will you be at midnight tonight? May I suggest that you may want to consider being at your computer at that time? Why? Because Facebook has something going on at that time that is vital for you personally and your business that's far more important than sleeping ever will...
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Twitterable? What To Twitter About
Thu, 19 Feb 2009 13:34:00 +0200
A great deal of your success on Twitter is based on what you choose to Twitter about. We covered this a bit in last week's article, but it's worth reconsidering and going deeper. The key is to recognize that every follower you have on Twitter is earned, and that every...
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How To Annoy Your Customers
Thu, 19 Feb 2009 12:50:00 +0200
I sometimes wear ties. Mind you, I'm dragged kicking and screaming into the ancient and abominable art of male torture through neck binding, but I still occasionally put one on. And I get bored with them, so I'm always on the lookout for good looking ones. So when I saw...
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Using Twitter To Gain Publicity
Thu, 12 Feb 2009 10:12:00 +0200
Are you actively using http://www.twitter.com to build your business? If you're not, you're probably making a huge mistake. Twitter, in case you're not aware, is a service where people post up to 140 character updates on topics of interest to them. Those updates go out to the people who have...
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What is meant by the terms boilerplate language and Safe Harbor Statement in a media release?
Thu, 12 Feb 2009 10:07:00 +0200
Boilerplate language: Boilerplate language is a media release refers to what is traditionally the final paragraph of the release, which provides generic information about the company. It usually tells whether the company is publicly or privately traded, its stock ticker, where it's based, the brands it owns, what it does,...
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How To Profit From Obama’s Economic Stimulus Program
Tue, 03 Feb 2009 15:10:00 +0200
It seems you can’t turn anywhere today without bumping into talk of economic stimulus. Whether you’ll be entitled to some of that money or not, you can use it to build your business. How? Through using it to get more PR! Here are some story pitches that astute marketers like...
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The power of bloggers to increase even further
Thu, 08 Nov 2007 17:20:00 +0200
“The power of bloggers to influence thought, to reach large numbers of people and even to eclipse the impact of traditional media is huge and will grow even larger in the near future,” Blogging and Social Media expert Don Crowther announced today at the 2007 Blogword and New Media Expo...
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Using online video to promote a launch
Tue, 25 Sep 2007 14:47:00 +0300
Using outrageous online video to promote your business When Andy Jenkins wanted to promote the product improvements in his online traffic and conversion training system called StomperNet, he decided to use a powerful new online tool - online video. As a marketing professional, you're probably already aware that: - Video...
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Creating Advertising That Offends Your Customers: I Don't Get It
Mon, 03 Jul 2006 12:34:00 +0300
I was shocked this week to see an ad by Ford for their Mustang. It shows a father and son in a dark parking lot. The son's driving, he peels out, runs a bit, then stops. The father turns to him and says "That's what I'm talking about. This is...
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Tips For Using People Photos That Get Results
Fri, 30 Jun 2006 20:50:00 +0300
Want to use a picture of a person in your marketing? Here's how to make your choice. Psychological and marketing studies tend to reveal similar results, which state that when you choose a picture for an advertising or publicity campaign look for: (Please don't consider this sexist or get offended,...
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